Desi Aahar Yojana of KVIC

Desi Aahar Brand’ has been introduced by Khadi and Village Industries Commission (KVIC) through the departmental as well as institutional sales outlets in 2002 for the some organic food products like Dalia, Jaggery, Pulses, Cereals and spices powder, etc.

The total expenditure incurred by Khadi Gramodyog Bhavan, New Delhi, which was the nodal point for implementation, on installation of processing machines, design development and publicity of `Desi Aahar Brand’ is about ` 12.15 lakh.

Due to lack of adequate response from the customers, the supply chain could not be developed properly and no sales were achieved since 2005-06. As a policy of Brand development, though, the scheme still continues. The units are being motivated to enter in the field of brand development, including development of organic food.

Source : www.pib.nic.in

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