National Do Not Call Registry

The National Do Not Call Register has been renamed as National Customer Preference Register (NCPR) w.e.f. 10th Feb. 2011. 

TRAI has issued “The Telecom Commercial Communications Customer Preference Regulations, 2010” on 1st December 2010 with the objective to provide an effective mechanism for curbing Unsolicited Commercial Communications. The main features of the Telecom Commercial Communications Customer Preference Regulations, 2010 are as follows: 

(i) Filtering of Calls and SMS both by Access Service Provider and Telemarketers. 

(ii) In order to ensure effective control, there is a provision of security deposit by telemarketers to their Access Service Providers and deduction ranging from Rs.25,000/- to Rs.2.5 lakhs in case of violation. 

(iii) In case telemarketer is not complying with the regulation even after deduction from security deposit, there is a provision for blacklisting of telemarketers. 

(iv) Disconnection of telecom resources (s) of Unregistered Telemarketers by Access Service Providers. 

(v) In case Access Service Provider is not complying with the regulation, there is a provision to levy financial disincentive ranging from Rs one lakh to ten lakh. 

(vi) The regulations lay down a separate number series and specified SMS header for telemarketers for voice calls and SMSs respectively. 

(vii) The customer can opt to block all commercial communication or opt for partially blocked category. 

As per the provisions of the Telecom Commercial Communications Customer Preference Regulations, 2010, registration of telemarketers has started on from 15th January, 2011. Registration of customer preference on National Customer Preference Registry has started from 10th February, 2011. Other operational provisions of regulations will come into force from such date as may be notified by the TRAI. 

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